Primary
The bar with the letters cut out. Use it almost everywhere. Whatever sits behind it shows through the letters, so it works on colour, gradient and photo.
The Wire My Boat brand
A mark cut from one block, a gradient taken from a Darwin sunset, and type built to read in full sun. This page shows how it fits together and has every file you need.
Cut from one block
The letters are knocked out of a solid bar, like a part cut from plate on the bench. The W turns to face the M, and the bar takes the same 45 degree cut on its front corner.
BowTransom
Read it left to right and it's a hull. A raked bow at the front and a square transom at the back.
Everything else follows from that one cut. Corners are square. The bow turns up on buttons, labels, cards and the menu. Round shapes are kept for one meaning, a sonar ping. The result reads as mechanical and confident.
Straight out of the X Games years
If you grew up on wake, moto and skate, you know this look. The brands of that era wore thick, angular marks that read on a jersey at full speed and still looked good peeling off a ute window.
Sponsor stickers down a helmet. A logo across the back of a wake vest. A decal along the side of the tow vehicle. The marks that stuck were heavy, simple and sharp, and they looked fast standing still.
WMB takes that attitude and keeps it tidy. It's one solid shape, so it cuts cleanly as a die-cut sticker, prints in a single colour on a shirt and still reads at the size of a stamp. Stick it on toolboxes, eskies, rod tubes and the back window of the ute.
Four versions, one shape
Letters only
The letters without the bar. Use it big, where the bar would feel heavy. Signage, the back of a shirt, the site footer.
With the name
The bar with Wire My Boat beside it in WMB Block. People know the name before the monogram, so the two travel together wherever the business introduces itself. The site header, signage, the first posts after launch, quotes and invoices. Stack the name on two lines where space is tight.
Icon
The letters on a square tile with the bow. For profile pictures, app icons and anywhere small and square.
Give it room
- Keep clear space of half the bar's height on every side. Nothing else goes inside it.
- The smallest the logo goes is 24 pixels tall on screen and 8 mm tall in print. Smaller than that, use the icon.
- The bow is always 45 degrees and always on the bottom left. Never flip or rotate the logo.
- Use the files from the logo pack. Never retype the letters or redraw the bar.
Loud on purpose
The logo takes one colour and lets the background do the talking. Volt and Harbour dusk are the signatures. Pick whichever suits the place.
Six ways to break it
Night water, volt and a Darwin sunset
Seven colours. Night water and paper carry the reading. Volt is the one thing on screen that asks to be pressed.
Night water#070B1CRGB 7, 11, 28The base. Dark surfaces, body text on light.
Signal blue#1430FFRGB 20, 48, 255The working colour. Links, panels, the sky in the gradient.
Volt#2EF0B0RGB 46, 240, 176The bright teal. One thing per screen, the call to action.
Harbour teal#12A7B6RGB 18, 167, 182The water in the gradient. Supporting surfaces.
Magenta#B8268FRGB 184, 38, 143Gradients only. Never a flat background for text.
Sunset#FF6A3DRGB 255, 106, 61The Top End sunset. Data, course lines, warm highlights.
Paper#F6F5F1RGB 246, 245, 241Light surfaces. Chart paper, not stark white.
Harbour dusk
Signal blue sky, teal water, a band of neon magenta and the Top End sunset, around a pool of night water. On the home page it drifts slowly behind the headline. Everywhere else it's a still from the same source.
Where the full gradient won't fit, the stripe stands in for it. Water on the left, sunset on the right.
Wide, heavy and easy to read
WMB Block is the brand's own face for the big moments, drawn from the logo by Skella & Co. Archivo carries the words and Geist Mono the labels. Both are free from Google Fonts, so any printer or sign writer can match them.
WMB Block (opens in a new tab)
The hero and the biggest lines only. Capitals, figures and headline punctuation on the logo's grid, with the logo's own W, M and B. Short lines, never body copy.
Wire My Boat holds a licence for its own brand. A printer, sign writer or agency working on Wire My Boat jobs gets the files through the Skella & Co foundry (opens in a new tab).
Marine electronics
for the Top End
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 & .,:;!?’“”-/+()°′
Archivo Expanded
Every other headline. Weight 800, width 118 percent, tracking slightly tight.
Seven jobs we do every week
Archivo
Everything you read. Normal width, regular and semibold.
Old boats collect wiring. We strip it back and rebuild it properly, with every circuit labelled, and hand over a diagram with the boat.
Geist Mono
Labels, data and small print. Upper case with open tracking.
Authorised Service Centre 12°32′S 131°02′E Est. 2017
Square, with a bow
Open
Hit hard, stop dead
Nothing drifts or fades up. Things arrive fast and stop on the mark, like a part dropping into a jig. Four moves cover the whole site. Tap one to run it again.
Made to be seen from the ramp
A mark this simple holds up on a tee, a cap, a tailgate and a stubby opener. Every one is made from the real logo, embroidered, printed, engraved or cut from vinyl.
On brand from day one
Every file is sized for where it goes, with nothing important near the edges. Swap them around whenever the feed needs a refresh.
Profile pictures
1080 square. Shown here in the circle Facebook, Instagram, WhatsApp and Google crop them to.
Facebook covers
1640 x 624, twice the size Facebook shows on a desktop. The middle stays clear of the crop on phones.
Google Business Profile covers
1920 x 1080.
Instagram posts
1080 x 1350. A launch set to post over the first few weeks.
Instagram stories
1080 x 1920. Three backgrounds to put your own photos and text on, and one ready to post.
Story highlight covers, volt
One for each highlight. Instagram crops the middle to a circle.
Story highlight covers, Harbour dusk
Story highlight covers, night water
Logo files
Transparent PNGs at 2400 pixels wide, each with an SVG that scales to any size.
Colour treatments
The logo on each brand colour, 1600 x 1000, for decks and documents.
One signature for the whole crew
Fill in your details, copy, then paste into your email settings.
To Sam NguyenSubject Your boat's ready
Hi Sam,
Your boat's ready to pick up from Friday. Call if anything comes up before then.
Cheers,
How it looks in most inboxes.
02Where do you send email from?
Opens your signature settings in a new tab. Keep this page open. If no tab opens, open Outlook settings.
- Sign in with your work account if it asks.
- Click New signature and name it Wire My Boat.
- Click in the big box and paste.
- Under Select default signatures, choose it for new messages and for replies.
- Click Save.
Outlook on the web and the new Outlook on Windows share this signature. In classic Outlook, open a new email, choose Signature, then Signatures, and paste it there. If the layout changes, choose Keep Source Formatting from the paste options. In the new Outlook, undo and drag the signature from the preview into the box.
- In Mail, open the Mail menu, choose Settings, then Signatures.
- Pick your account on the left, then click the plus button.
- Untick Always match my default message font.
- Paste into the box on the right. It can look odd there and still be right in a new email.
- Under Choose Signature, pick it.
Copying from Chrome or Firefox gives the cleanest paste. If the logo turns up as an attachment on sent emails, copy again from one of those.
Scan this with your iPhone camera. This page opens with your details filled in.
Email me this link- Open Settings, tap Apps, then Mail, then Signature.
- Clear the box. Tap and hold, then tap Paste.
- Shake your phone and tap Undo. That puts the layout back.
No shake to undo? Turn it on in Settings, Accessibility, Touch, or swipe left with three fingers. Still plain? Once the signature works on your computer, send yourself an email, open it on your phone, and copy the signature from there.
Opens your settings in a new tab. Keep this page open. If no tab opens, open Gmail settings.
- Scroll down to Signature, or press Cmd F (Ctrl F on Windows) and type Signature.
- Click Create new and name it Wire My Boat. Click in the box and paste.
- Under Signature defaults, choose it for new emails and for replies.
- Scroll to the bottom and click Save Changes.
The Gmail app on your phone uses this signature too. If the app has its own signature, delete it.
- Find Signature in your email settings.
- Paste into the signature box.
- Set it as the default for new emails and for replies, then save.
Thunderbird takes code, not a paste. Tick Use HTML in its signature settings, then paste what Copy HTML gives you, under Other ways to copy.
03Check it
Your signature should drop into the new draft.
Other ways to copy
HTML is for email tools that ask for code, like Thunderbird. Plain text suits the signature box on some phones. The download is a signature file for classic Outlook on Windows, for when pasting goes wrong. It goes in the Signatures folder, in place of one with the same name.
Set one up for a teammate
Fill in their details above, then send them this link. It opens with everything filled in. The details travel in the link, and we keep no copy.
Logo packSVG and PNG, ink, white and volt, with and without the name, plus the iconSocial kitProfile pictures, covers, posts, stories and highlight coversColour treatmentsThe logo on each brand colour, 1600x1000In the worldThe brand on a tee, a cap, a keychain, a bottle opener, a ute, stationery and screensWMB BlockThe display font, licensed through the Skella & Co foundry (opens in a new tab)